The paradox of choice why more is less barry schwartz ken kliban on amazoncom free shipping on qualifying offers whether were buying a pair of jeans selecting a long distance carrier choosing a doctor or setting up a 401k. The paradox of choice why more is less chapter one lets go shopping a day at the supermarket scanning the shelves of my local supermarket recently i found 85 different varieties and brands of crackers as i read the packages i discovered that some brands had sodium others didnt some were fat free others werent. The paradox of choice why more is less revised edition by barry schwartz on sale 10 13 2009 read a sample read a sample enlarge book cover 1299 spend 49 and get free shipping on hccom to read e books on the bookshout app download it on in the paradox of choice barry schwartz explains at what point choice the hallmark of . Whether were buying a pair of jeans ordering a cup of coffee selecting a long distance carrier applying to college choosing a doctor or setting up a 401k everyday decisions both big and small have become increasingly complex due to the overwhelming abundance of choice with which we are presentedas americans we assume that more choice means better options and greater satisfaction. Issuu is a digital publishing platform that makes it simple to publish magazines catalogs newspapers books and more online easily share your publications and get them in front of issuus
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